Internet Promotion Techniques 101

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18223

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE's), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.

10 Ways To Increase Your Affiliate Commissions

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18223

1. Participate in chat rooms related to the product
you're reselling. Start a conversation with a person
without trying to sell to them. Later on, while you
are chatting, mention the product you're reselling.

2. Create a free ebook with the advertisement and
link of your affiliate web site. The subject of the free
ebook should draw your target audience to down-
load it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join
a large number of affiliate programs and list them all
in a directory format on your web site. Then just
advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the
other affiliates use the same ads you do, that does
not give you an edge over your competition. Use
a different ad to give yourself an advantage over
all the other affiliates.

5. Use a personal endorsement ad. Only use one if
you've actually bought the product or service for the
affiliate program. Tell people what kind of benefits
and results you've received using the product.

6. Advertise the product you're reselling in your
signature file. Use an attention getting headline and
a good reason for them to visit your affiliate site.
Make sure your sig file doesn't go over 5 lines.

7. Join a web ring. It should attract the same type
of people that would be interested in buying the
product you're reselling. You could also trade links
on your own with other related web sites.

8. Participate on web discussion boards. Post your
comments, answer other people's questions, and
ask your own questions. Include your affiliate text
link under each message you post.

9. Create a free ezine. Use your ezine to advertise
the affiliate programs you've joined. Submit your
ezine to online ezine directories and promote it on
your web site.

10. Start a private web site. Use it as a free bonus
if people buy the product you resell. You could
also allow people to join for free and you could
advertise the affiliate program you've joined.

10 Ways To Get Your Ads Or Messages Noticed

10 Ways To Get Your Ads Or Messages Noticed
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-/ebiz.html

Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it's important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.

1. Use extra white space creatively in your subject
line. You can add extra blank spaces between your
words or letters.

2. Combine capital letters with lower case letters.
Use all capital letters in every other word or use a
capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could
use them between words and letters. Start and end
your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line with the word "STOP!".
People have been trained their whole life to stop
what they are doing when they see that word.

5. Ask people a question in your subject line. We
all went to school and were repetitively branded to
answer questions.

6. Use the word "FREE" in your subject line. Your
offer should be attractive to your target audience.
It could be free information, software, trials, etc.

7. Begin your subject line with an "online smile :)".
People use smiles offline to gain people's attention
and to win their trust, why not use them online too.

8. Don't use unbelievable claims in your subject line.
People have or know some who has been ripped
off and trained themselves to ignore those claims.

9. Don't use all capital letters in your subject line.
It is hard to read, looks unprofessional, and on the
internet it's considered a symbol for shouting.

10. Test different subject lines to see which ones
draws the most traffic to your web site. Also, read
the FAQ before posting a message or ad anywhere.

10 Phenomenal Ways To Plug In Extra Profits

10 Phenomenal Ways To Plug In Extra Profits
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18223

1. Attend trade shows and seminars that are related
to your specific industry. Pass out business cards or
brochures about your business.

2. Swap articles with other e-zines publishers. You
could get your articles published more often if in
exchange you publish their articles.

3. Ask people to link to your site's content. Some
people may not want to link to your home page but
might want to link to your content.

4. Convert your web site into an ebook. You could
offer your ebook as a free bonus for your product
or another business' product.

5. Create ebooks for other web sites or businesses.
You could create them for no charge in exchange
for an ad or mention of your web site inside.

6. Team-up with eight to ten other sites to promote
the same web site. Just include everyone's products
on the web site you are all promoting.

7. Give free e-mail consultations to your customers.
When you e-mail them back your advice include a
small ad for a back end product your selling.

8. Encourage your customers or visitors to e-mail
you questions about your product or web site. Just
include your sig file with your reply.

9. Give out free web space on your server. Many
of your visitors may want to publish their own web
site. Just require that they publish your banner ad.

10. Design web sites for other businesses for free.
Just require them to publish your banner or text ad
somewhere on their home page.

10 Ways To Increase Sales By Promoting Yourself

10 Ways To Increase Sales By Promoting Yourself
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-18223

People will feel more comfortable purchasing your
products if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you've won, etc.
Below are 10 ways you can use to promote yourself.

1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about yourself.

2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called "A Note From the Editor".

3. Publish a section on your web site called "About
Us". With your information you could also include
pictures. This shows people your not hiding behind
your business.

4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.

5. Create and giveaway a free ebook. In the ebook
include a section called "About The Author". Also,
include an advertisement for your business.

6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.

7. Donate your time, products, or services to charities.
You can list the charities you've contributed to on your
web site. This will show visitors that you and your
business care about others.

8. Promote yourself offline; teach a free class offline,
speak at business seminars, join a business club or
association. Assemble fundraisers for charity. These
are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do
it via e-mail or phone. They will get to know you and
feel more comfortable buying your products.

10. Publish information about yourself and business
history in your ad copy. While people are reading it
they begin to trust you and your business. Don't over
do it though, you want to keep them interested in
your product.

How to Make Money With AdSense

How to Make Big Money With AdSense Fast

The Google AdSense program is one of the most popular advertising programs on the internet. Each day more webmasters realize that they can increase their internet revenues by strategically implementing AdSense on their websites. Unfortunately most websites do not optimize their potential to make the most money with AdSense. The click through rates are so low that the income generated is almost negligible. However this can be fixed very quickly by making a few simple changes. Here are a few AdSense optimization tips that can help to increase your overall earnings: Tip 1: Put Ads Above The Fold The section of your website that is seen when the site first loads without having to scroll down is consider 'above the fold'. This is an important part of your site since it gets plenty of attention. It is not necessary to flood this part with ads but rather you can subtly add a horizontal or vertical link unit mixed in with the rest of the content. Maintaining a good ad to content ratio is important so never flood a site with just ads. Tip 2: Use Well Recognized Link Colors Blue is the standard for links on the internet. Try to make your site navigation links blue in color so that your AdSense links can blend in with the rest of your site. Tip 3: Use the 336x280 Ad Unit This particular ad unit has a history of good performance as far as click through rates are concerned so use it whenever you can. Tip 4: Wrap Content Around Ad Units If you have a decent length article then consider using an html table and wrap the content around the ads. This should help to dramatically increase click through rates. Tip 5: Use The Maximum Allowable Ads The AdSense program permits 3 ad units and 2 link units. If a page has enough content then be sure to use the maximum number of ads as long as your page does not develop the flea market syndrome which occurs with too much advertising and too little content. If there is an article over 800 words in length then you should be easily able to integrate the maximum allowable ads without turning off your website visitors. Tip 6: Make The URL Color Black Or Grey It may be best to make the url at the bottom of each ad either black or grey. This is because you want visitors to notice the headline which is created by advertisers to draw clicks so doing this places more focus on the headline of the ad. Tip 7: Draw Relevant Ads It is important to use AdSense in niches that are advertiser heavy otherwise you will not get relevant ads. Also make sure each page is optimized properly with proper keyword meta tags, description meta tags and keyword rich title tags. Also make the url of the page keyword rich also to increase the chances of getting the most relevant ads. Use some of these AdSense tips to increase your internet revenues. Mary is an online researcher, author and a regular contributor to a site that shows people how to make money online. Visit us and learn about the best autoresponder services to make big money with e-mail marketing. Also check out our Paid Surveys Etc Review as another source of income from home. Article Source: http://EzineArticles.com/?expert=Mary_Ricardoe

Ten Steps to a Happy Computer

Be careful opening ALL attachments delivered through email

This regularly catches out clients of mine. If you receive an email with an attachment you must be careful to investigate it before you open the attachment. The most common of today's viruses are transmitted through email. These viruses look through the address books of their infected hosts, select a random subject heading and send as many infected emails as possible to those addresses. Therefore you can see that a virus may be received from a friend, showing that it is prudent to investigate all emails that you receive before opening them.

NOTE: Microsoft does not send emails to its users with files for updates attached. Do not be fooled by this. Only update your system from the Microsoft website.

Update your virus software regularly

You must have virus software. If you don't then you should purchase it. It will save you time and money in the long run. The software that we use the most frequently is Norton Antivirus. We have found this software to be perfect for both home and corporate users although the corporate edition is best for a larger number of computers.

Once you have antivirus software installed you must update it on a regular basis. Virus writers are prolific and new viruses appear all of the time. Antivirus software works because it can recognise the specific virus and can remove it. Without regular updates to your virus software, it is basically useless. Most virus software allows you to set updates to occur automatically. This is more useful if you have a broadband connection which is 'always on'. Those with a standard telephone connection should update once a week.

Update your operating system

Keeping you operating system updated and in good shape is important. Hackers find new exploits in operating systems all of the time most of the time their findings are reported to operating system makers who release a patch to fix it. These patches must be downloaded by you to update you system. The process can be quite lengthy if you only have a normal telephone connection to the internet but it is worth it. For Microsoft Windows systems, the best place to update your system is by pointing your web browser at: windowsupdate.microsoft.com/

Remove programs that you do not use

Most of us install and try out programs all of the time. We download from the web, install from friends and from CDs on magazines. This has the effect that we have lots of installed software on our machines that we never use. Regular removal of unwanted programs will improve your system performance and save disk space.

Stop spam

Spam (unsolicited email) is a common problem for a lot of users. Spam comes from people and companies who are advertising their products and services. Many products exist to block unwanted email; however there are a number of things that you can do to stop people getting hold of your email address:

• Pick an uncommon email address - Some email lists simply guess a name i.e. joe.bloggs@someplace.com. This email address is being protected from spam bots, you need Javascript enabled to view it If you have a common name, the simple thing to do is to change your email address so that it cannot be guessed easily.
• Get a bogus address from hotmail - Sign up for an email address with hotmail.com. Use this address whenever you are asked to register with a website that you are unsure of. Some of these websites sell their email listings to spammers, so if you register you will get plenty of spam. We have used this method effectively for nearly seven years with only a small amount of spam getting through.
• Use spam blocking software - Spam blockers allow you block incoming mail from people who are not in your address book or from known spammers. These can be good however you must be aware that sometimes email from people you do know will get blocked.

Spybot Search and Destroy

It can be downloaded to remove all spyware and adware from your machine. Spyware is a type of software that monitors which sites you are browsing on the internet and sends this information to a central store. This is then used for marketing purposes. Adware is software that contains invasive advertising which makes adverts pop up as you are browsing the internet. The software is usually clever enough to pop up an advert that matches the subject of the web page that you are reading. Both spyware and adware are invasive software that impinges on your personal privacy. The removal software allows you to get rid of this invasion.

Save files in standard places such as 'My Documents'

If you save all of your documents in the same place then you will know how to find them again. Doing this also allows you to move your files easily.

Save your files often and make backups

Lost files are a common problem. Most people blame the computer, however if you save your files often then there is usually no data lost if the computer crashes. Hard disks crash very rarely but making regular backups of data that you can't afford to loose is important. You don't have to backup everything, just those most important files.

Make your passwords bigger

A long password makes it many times more difficult to crack. The longer the password the more difficult it is. Choose a small sentence as a password, change some of the letters to numbers and replace some of the spaces with punctuation characters, this will make your password almost impossible to crack or guess.

Shutdown Gracefully

All recent operating systems provide a way of shutting down your computer. When shutting down gracefully the computer will save any changed settings, reset anything that needs resetting and sometimes repair broken programs. Turning off power to your system while it is still running can be a disaster. Give your system the time it needs before you pull the plug. Better still, leave your computer running. If you have a broadband internet connection you can set your computer to download updates to the operating system and virus definitions overnight so that your computing fun is not disturbed by these operations.

Richard Greenane has been working with computers for most of his life. Richard has a B.Sc degree in Cybernetics and a M.Sc in Computer Science from Trinity College. Although passionate about his trade, he is not a jargon junky like many of his peers and is happy to teach clients while he is fixing their computer. Richard prefers disaster prevention over cure, although he says that "cure pays more!" Richard is the Technical Director of Dublin based IT Support company, SupportsIT http://www.supportsit.com

Article Source: http://EzineArticles.com/?expert=Richard_Greenane

Apple IPod Classic

There is a saying that nothing is permanent in this world than change. This saying does not definitely apply to Apple iPod Classic. In recent years, we have seen the rapid change and development in technology. Revolution and overhauling of gadgets and devices are everywhere. Some machines are made more stylish while some are increased in their memory capacities. Despite the technological revolution, there is one machine that remains a standout. Apple iPod Classic is able to withstand the challenge of time.

Since its inception in 2001, the iPod Classic has gained numerous supporters. Talk show queen Oprah Winfrey gave all her audience members an Apple iPod Classic. Naturally, they all went gaga over the latest craze for music lovers. Apple iPod Classic has been considered as the number one portable music player in the world. Apple has come up with newer generations of the Apple iPod Classic that has reached the sixth generation as of September 2008. Apple has also produced other models in the iPod line including the smallest iPod shuffle, the medium-sized nano, and the very stylish iPod Touch. The iPod Classic also obviously inspired the very popular iPhone and iPhone 3G.

The Apple Classic is already considered a staple on workout sessions, out of town trips, and even during house parties. Users can hook up your iPod to loud speakers. Many manufacturers have come up with portable music players that can rival the quality of the iPod line. Pirates have also produced knockoffs of the iPod and other iPod products. But so far, none of them has succeeded to topple iPod as the best portable music player in the world.

So where does the Apple iPod classic get its appeal? First is from its unique and stylish design. Before the Apple classic came out, every music player looked the same. The Apple iPod Classic is a breath of fresh air compared to other music players because the product has a wide screen and an exceptional navigation wheel. It also comes in cool colors like white, black, apple green, pink and cobalt blue. The latest generation of the Apple iPod Classic, however, features only two colors - silver and black. Second is the memory capacity of the Apple iPod classic. The sixth generation of iPod takes pride in its 160 GB capacity. This will definitely guarantee that you will not have boring days as you listen to your favorite songs. The iPod Classic is not just a portable music player. It also allows you to view videos, store and share pictures and play games. The Apple iPod Classic certainly has got all your entertainment needs covered.

In a world where everything new is almost always considered better, the Apple iPod Classic has succeeded in proving that no one can go wrong with a classic.

For more information please visit: http://www.topeshops.com/ Article Source: http://EzineArticles.com/?expert=Chanvit_Phupook

The Perfect Business Plan

Having a great idea in theory, and being able to pull it off in practice are two wildly different things. It's very easy to start a business that you think will work, but to avoid making big mistakes one of the best things you can do is to write a business plan. If you are able to write a plan of action about your idea or business, then it is probably worth your time. Below are some key steps to follow when writing your business plan:

1. Concentrate On Clarity. Your business plan is not the place to insert massive amounts of technical jargon, the best way forward is to concentrate on presenting your ideas clearly so that almost anybody could pick up your business plan and understand it.

2. Understand Your Audience. How you write your business plan depends a lot on who you think will be reading it. If you are looking for investment, you have to ensure that you are to the point and at the same time you need to include as much relevant information as possible.

3. Ask For Advice. There are many people you can ask for advice, including small business advisors, but you can ask just about anyone you know for their views on your business plan. Getting a second opinion is often a good idea before you start planning your business's future.

4. Address Possible Issues. There are always going to be problems when starting your own business, unfortunately unless you have solutions to these problems you will probably not succeed. If you are able to work out solutions to your problems in the business plan, the idea could well be successful.

5. Give Numerical Information. By giving specific figures about your business, it will be much easier for possible investors to understand how the business will scale. Information you should include ranges from start-up costs, to number of employees.

6. Talk Money. Unless you can show that your business is going to make money, the idea probably has very little mileage. Even if the monetization comes after the initial stages of development, you still need a plan for the future of your business in terms of revenue and profit.

7. Understand Your Competition. Ignoring your closest competitors is probably the biggest mistake you could possible make. The fact is, unless you have a way of confidently outclassing your competition, you are entering a market for no real reason. This is another great way to know if your idea has any mileage, because you'll instantly be able to see whether you are going to be able to handle the competitive nature of your market.

8. Set Your Goals. Where do you really want your business to go? If you can lay out a plan for tenfold growth of your business, then it is going to be a much more attractive business model than if you could only plan for twofold growth. By laying foundations which lend themselves to scaling the business, you will receive much more interest from investors and will understand how the future of your business could unfold.

A business plan is a reasonably easy document to write, since it takes very little skill to write a strategy behind a business. However, there is skill in justifying your idea and ensuring you have a strong foundation for your business, by writing a solid business plan you can ensure your idea not only works, but has a future.

http://www.Doctors-Marketing.com

Article Source: http://EzineArticles.com/?expert=William_Lebrun

When Strategies Are Not Strategic

Modern business planning owes it origins to two very different parents.

The first is the obligation to prepare a "Prospectus" when floating a company, outlining the "prospects" of the new venture. Although an early prospectus has little in common with a modern business plan, it might well have contained elements that might find their way into such a plan - a statement of purpose, a "vision" of where the new company intends to be in a few years, an analysis of opportunities and threats, and so on.

A prospectus is primarily a legal and financial document, but it is also a marketing tool to sell the new company to investors. What it is not is a strategy.

The second major influence on business planning is military planning. Many of the early pioneers of business planning were professional soldiers or naval officers who were retired or who found themselves surplus to requirements between wars. They brought the techniques they had learned in the services into the world of commerce.

There is a saying to the effect that "When amateurs talk about war, they talk about strategy; when professionals talk about war, they talk about logistics."

There is much truth in that. The key to winning wars is less actual fighting than being able to move men and material at short notice and under pressure to the place where they are most needed. The army that does this most effectively will usually win the fighting.

Since professional soldiers devote a great deal of their time and thought to this, they tend to get good at it. Experience has taught them a few simple techniques that are usually very effective in practice. Although there are many famous logistical failures, they are famous because they are exceptional. This is the military efficiency that proved so useful in the private sector.

However, the downside of professional soldiers being good at logistics because they talk about the subject more than strategy is that they are not so good at strategy.

Career soldiers are not necessarily expert strategists. The skills that make them good at logistical detail rarely come with a view of the bigger picture. Experienced commanders have often made elementary strategic errors that even a well-informed amateur would have foreseen and avoided. Whatever one's view of the policies of the West in Iraq and Afghanistan, no one can deny that the implementation of those policies has been full of avoidable strategic errors.

Many of the fine military minds that influenced the development of business planning were characterised by the same combination of logistical skill and strategic blindness.

Here then is the great gap between the two sources of business planning: neither was particularly interested in actual strategy.

Those who could draft a good prospectus might be able to conjure up an enticing picture of how things could be, and those in the military tradition could deal with the nuts and bolts of running a business, but the problem of turning the pretty picture into the nuts and bolts was never addressed.

There were plans and plans but no real strategy.

This original problem has never quite been resolved. One sees it reflected in too many business plans today. They are big on the broad vision and sound on the operational details, but have no strategy to turn one into the other - which, one would have thought, was the whole point of a business plan in the first place!

Guy Kingston produces and presents the Mind Your Own Business podcast, offering free business advice to entrepreneurs and business owners. As well as audio podcasts there are more articles like this, compelling videos and a must-read blog. All at http://www.myobpod.com or you can network and join in discussions on the MYOB Facebook group (http://www.facebook.com/group.php?gid=12117784275).

Article Source: http://EzineArticles.com/?expert=Guy_Kingston

Moral Excellence - Your Best Life Exemplified

Okay. Let's say you just closed the killer deal of the decade. You're a real estate agent and times have been tough. You waited long for this latest commission sale. Just before the house closes, you take one last walk through with the previous owner who tells you the toilet overflowed last week and flooded the bathroom for over three hours. What would you do?

Or, you're a new salesperson for a consumer electronics store with a limited knowledge of the items on sale in your department. You work on commission and so far you haven't made any sales. Finally, a customer approaches you about a very expensive, big ticket item. He asks you if the item has a certain feature and that it is a deal breaker. You think that it must and answer yes. As he walks to the cashier, you find out that that particular model does not have the customer's desired feature. What will you do?

In this day and age of situational ethics, it is easy to justify telling small mistruths. But, when the home buyer finds out he has dry rot underneath his upstairs bathroom or the customer at the electronics store finds out that the big ticket item does not have the deal breaker feature, what will he think of your company and what will he think of you? What will your supervisor think of you?

Moral excellence is your best life exemplified. You become the best you when telling the truth is more important than making a sale. When you tell the truth clients will respect you and trust you. When you start telling little white lies to get ahead, you're bound to find yourself without a future.

Eric Coggins -- Is life all you want it to be? Are you living the way you want? Do you need a little encouragement to get through the day? Find articles and stories that will pick up your spirits at http://www.thebestyou.org/ Do you operate a business in Southern California? You can find low cost adspace at http://www.socalofex.com/

Article Source: http://EzineArticles.com/?expert=Eric_Coggins

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mau cari uang / cari duit..?? tinggal tulis aja judul blognya